Lion Partnership- Press Release

October 2021

The Newcastle Jockey Club (NJC) & Lion joined forces way back in 1994 and are proud to announce that a new agreement will see the continuation of their long-standing partnership for a further 5 years.

NJC CEO Matt Benson was upbeat at the announcement “Lion has been a key partner of the Club for nearly thirty years and we are delighted to be continuing our close association with the aim of creating even bigger & better race day experiences for our valued patrons. Lions Flagship brands, Toohey’s New  & XXXX Gold,  have always dominated in the Newcastle Region and Lions extended portfolio now has a range of brands that caters for every drinker’s needs and occasions,” Benson said.

Lion’s Regional Sales Manager Richard Matthews added “It’s great to sign-off on such a mutually beneficial partnership with the NJC Team and I’d like to thank the staff and Directors of the Club for their continued support . Lion values this partnership highly & the greater Newcastle Lion team are excited to continue to work with one of Australia’s Premier Provincial Racing Clubs.